Senior Vice President · Public Finance & Financial Technology

Daniel
Rodriguez

Business Development & Commercial Strategy Executive

Three decades building durable issuer relationships, winning recurring business, and bringing financial technology to market across national public finance.

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Open to executive roles · Remote or hybridAdrian, Michigan
Portrait of Daniel Rodriguez
Leading national business development in public finance

32 years

Leading national business development in public finance

Relationship with DASNY, a client since 2003

20 years

Relationship with DASNY, a client since 2003

Financial technology products brought to market

2 launches

Financial technology products brought to market

In cumulative revenue from repeat engagements and rebids

Millions

In cumulative revenue from repeat engagements and rebids

Executive Profile

Relationships that renew. Technology that gets adopted.

Business development and commercial strategy executive who builds durable customer relationships, wins recurring business, and brings financial technology to market. Combines national sales leadership, competitive bidding, and commercial negotiation with hands-on marketing and product design. Track record of generating millions of dollars in cumulative revenue through repeat engagements and competitive rebids. Connects market needs with product positioning and customer adoption, supported by hands-on creative and technical execution.

Core Leadership Competencies

  • National Business Development
  • Sales Leadership
  • Revenue Growth
  • Strategic Relationships
  • Competitive Bids & RFPs
  • Pricing & Contract Negotiation
  • Customer Acquisition & Retention
  • Go-to-Market Strategy
  • Technology Commercialization
  • Product Adoption
  • Creative Direction
  • Executive Presentations

Selected Relationships

Long-standing work with major public issuers.

  • DASNYDormitory Authority of the State of New YorkClient since 2003
  • MTANew York Metropolitan Transportation AuthorityMajor bond issuer
  • CTState of ConnecticutMajor bond issuer
  • LACity of Los Angeles & Bank of AmericaMuni Bond Roadshow launch engagement

Industry partnerships

  • Women in Public Finance (WPF)
  • National Association of Bond Lawyers (NABL)
  • National Association of Health and Educational Facilities Finance Authorities (NAHEFFA)

Professional Experience

A career built in public finance.

  1. Jul 1991 – Dec 2023

    ImageMaster

    Senior Vice President

    Led national business development and sales in public finance, combining issuer relationships and commercial negotiations with financial technology commercialization and hands-on marketing.

    • Won recurring engagements and competitive rebids that generated millions of dollars in cumulative revenue, combining customer acquisition with long-term account management and retention.
    • Built enduring issuer relationships with DASNY (a client since 2003), the New York Metropolitan Transportation Authority, the State of Connecticut, and other major bond issuers.
    • Led competitive bidding and RFP responses, pricing strategy, quotations, proposals, and contract negotiations from initial opportunity through award and subsequent rebids.
    • Developed strategic relationships with issuers, underwriters, municipal advisors, and bond counsel to identify opportunities and sustain a national public finance network.
    • Brought new technology offerings to public finance customers through product positioning, demonstrations, customer education, and cross-selling.
    • Personally executed marketing strategy, advertising, branding, copywriting, conference advertising, proposals, executive presentations, and customer communications; provided creative direction to programmers and other contributors.

Product commercialization

Selected initiatives at ImageMaster

Commercial Introduction · 2013

Muni Bond Roadshow

Spearheaded the commercial introduction, defining go-to-market strategy and product positioning and leading business development and sales. Delivered demonstrations, onboarding, and training, and cross-sold the offering to existing public finance customers. Launch work included an early high-profile engagement with the City of Los Angeles and Bank of America.

Product Design & Commercialization · 1999 onward

MuniOS

Created the front-end visual and UI/UX design for every MuniOS version after the original 1999 release, shaping functionality, navigation, and workflows for more than two decades. Translated municipal finance expertise and customer needs into functional improvements with the lead software developer, and supported marketing, demonstrations, and customer adoption.

Industry Engagement

Strategic Partnerships

Developed partnerships with WPF, NABL, and NAHEFFA. Created marketing materials, digital solutions, and sponsorship programs that strengthened industry relationships and expanded brand visibility, and participated in conferences, presentations, and customer education.

Entrepreneurial experience

  • 2026 – Present

    Public Finance Digital · Founder

    Advises public finance firms on digital presence, workflow modernization, and AI adoption.

  • 2023 – Present

    Design Planet Studio · Founder

    Advises on digital strategy, CRM workflows, integrations, and business process improvements, and designs and develops websites with HTML5, CSS3, Sass (SCSS), and WordPress.

Career Timeline

From New York City to fintech founder.

  1. 1988

    The City College of New York

    Two years of coursework in Communication and Media Studies, 1988 – 1990.

  2. 1991

    Joins ImageMaster

    Begins a 32-year career leading national business development in public finance.

  3. 1999

    MuniOS launches

    Goes on to design the interface for every version that follows.

  4. 2003

    DASNY becomes a client

    The start of a relationship that lasts twenty years.

  5. 2013

    Muni Bond Roadshow

    Leads the commercial introduction, including an early engagement with the City of Los Angeles and Bank of America.

  6. 2023

    Design Planet Studio

    Concludes his ImageMaster tenure as Senior Vice President and founds a digital strategy studio.

  7. 2026

    Public Finance Digital

    Founds a firm helping public finance professionals modernize with technology.

Technical

  • HTML5
  • CSS3
  • Sass (SCSS)
  • WordPress
  • CRM Workflows & Integrations
  • AI & Automation

Creative

  • UI/UX & Website Design
  • Functional Mockups
  • Branding
  • Copywriting
  • Creative Direction

Education

The City College of New York

Communication and Media Studies coursework · 1988 – 1990

Contact

Let’s start the conversation.

Open to senior business development, commercial strategy, and public finance leadership roles.

danrodriguez@icloud.comLinkedInRésumé PDF